Privacy Policy

Last updated: 20 September 2026

Wake Up! Fishing Ltd, trading as Juvanzé Lakes, respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information we collect, why we collect it, how we use it, who we may share it with, how long we keep it and your rights in relation to your information.

1. Who we are

Wake Up! Fishing Ltd trading as Juvanzé Lakes is a company registered in England and Wales.

Company number: 05654361
Registered office: Clifton House, Bunnian Place, Basingstoke, Hampshire, RG21 7JE, United Kingdom

We also operate in France:

France registered mailing address: 14 rue de Puise, 10140 Jessains, France
SIRET: 50377507400019
TVA: FR5050377507

For privacy enquiries, please contact us:

Email: jeff@juvanzelakes.com
Telephone: 02380 970 655

2. What personal information we collect

Depending on how you use our website, we may collect:

  • Your name
  • Email address
  • Telephone number
  • Postal address
  • Postcode
  • Holiday or booking dates
  • The lake you have booked or are enquiring about
  • Booking reference or booking ID
  • Number of anglers in your group
  • Information contained in messages or notes you submit to us
  • Information relating to bait, bait boat hire and other services you order
  • Information you provide when contacting us
  • Information necessary to administer and manage your booking

We may also collect technical information when you use our website, such as your IP address, browser type, device information, pages visited and information about how you arrived at our website.

Some technical information is collected through cookies and similar technologies. Further information is provided in the Cookies and Similar Technologies section below.

3. How we collect your information

We may collect information:

  • When you make or enquire about a booking
  • When you complete a form on our website
  • When you order bait or other services
  • When you contact us by email, telephone or other communication methods
  • When you subscribe to or request communications from us
  • When you use our website
  • When you choose to use third-party services embedded or linked from our website

Where you provide information about other members of your fishing group as part of a booking, you should ensure that you have the appropriate permission to provide that information where required.

4. How we use your information

We use personal information for purposes including:

  • Processing and managing bookings
  • Communicating with you about your booking or enquiry
  • Providing the services you have requested
  • Arranging bait, bait boat hire and other services
  • Responding to enquiries and customer service requests
  • Sending information you have specifically requested
  • Managing payments and financial records
  • Maintaining business and accounting records
  • Preventing fraud and misuse
  • Maintaining the security of our website and systems
  • Understanding how visitors use our website
  • Improving the website, its content and services
  • Complying with legal, tax and accounting obligations

We will not use your personal information for purposes that are incompatible with the purposes explained in this Privacy Policy without providing appropriate information or obtaining consent where required.

5. Lawful basis for using your information

We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Depending on the purpose for which we use your information, we rely on one or more of the following lawful bases:

Contract

We may need to use your information to enter into or perform a contract with you, including processing and administering a fishing holiday booking or providing services you have requested.

Legal obligation

We may process information where necessary to comply with legal, tax, accounting or other legal obligations.

Legitimate interests

We may use information where it is necessary for our legitimate business interests, provided those interests do not override your rights and interests.

This may include administering and operating our business, maintaining website security, preventing fraud, responding to enquiries, keeping appropriate business records and improving our services.

Consent

Where consent is required, including for certain non-essential cookies, analytics or third-party embedded services, we will ask for your consent before the relevant technology is used.

You can withdraw consent at any time where consent is the lawful basis for processing.

6. Google Analytics

We use Google Analytics 4 to understand how visitors use our website and to help us improve its content, performance and functionality.

Google Analytics measurement ID: G-TVTWV8FTGD

Google Analytics may collect information such as:

  • Pages visited
  • How visitors arrived at our website
  • Approximate location information
  • Device and browser information
  • Technical and usage information
  • Information relating to website sessions and interactions

Google Analytics is blocked until you give consent to our Analytics / Statistics category through our cookie preferences.

Google Analytics may use cookies, including Google Analytics cookies such as _ga and related Google Analytics cookies, after consent has been provided.

You can refuse Analytics consent or change your preferences at any time using the Manage Preferences option on our cookie notice.

For further information about Google’s handling of data in Google Analytics, please refer to Google’s own privacy and data protection information.

7. YouTube

Some pages on our website contain YouTube content.

YouTube content is treated as a third-party service and is blocked until you give permission for YouTube content to load through our cookie preferences.

When you choose to load YouTube content, YouTube may process information about your device and interaction with the embedded content and may set cookies or use similar technologies.

You can refuse YouTube consent without affecting the basic operation of our website.

8. Google Maps

Some pages on our website provide an interactive Google Map to help visitors find Juvanzé Lakes.

The interactive Google Map is not loaded as part of the initial page load. Visitors can choose to load the interactive map.

Google Maps is treated as a third-party service and is blocked until you give permission for Google Maps to load through our cookie preferences.

When Google Maps is loaded, Google may process information about your device, browser and interaction with the map and may use cookies or similar technologies.

You can choose not to load the interactive map and can instead use the external Google Maps link provided on the website.

9. Social media and external links

Our website may contain links to social media services such as Facebook, Instagram and WhatsApp.

Following an external link takes you to the relevant third-party service, which operates under its own privacy policy and terms.

We may also display social media content or other third-party content on some pages. Where such content uses cookies or similar technologies, it will be subject to our consent controls where applicable.

We do not control how third-party services process information once you interact directly with their services.

10. Booking information

When you submit a booking through our website, we collect the information necessary to process and administer your holiday.

This may include:

  • Full name
  • Telephone number
  • Email address
  • Full postal address
  • Postcode
  • Number of anglers
  • Selected lake
  • Booking date
  • Notes or additional information

We use this information to process your booking, communicate with you about your holiday, administer the booking and maintain the records necessary to operate our business.

Booking information may also be used for accounting, legal and administrative purposes.

11. Bait and other orders

When you submit a bait, bait package or bait boat order through our website, we may collect:

  • Name
  • Email address
  • Telephone number
  • Holiday start date
  • Lake booked
  • Booking ID
  • Number of anglers
  • Details of the products or services requested
  • Additional information you provide

We use this information to prepare and fulfil your order and to communicate with you about it.

12. Payments

We may process information relating to payments and transactions for bookings and other services.

Where a third-party payment service is used, the payment provider may process payment information in accordance with its own privacy policy.

We do not intend to collect or store full payment-card details unnecessarily through our website.

We retain appropriate financial and transaction records where required for accounting, tax and legal purposes.

13. Who we share your information with

We do not sell your personal information.

We may share information where necessary with trusted third parties who help us operate our business, provide our services or meet our legal obligations.

These may include:

  • Website hosting and technical service providers
  • Website form and booking-system providers
  • Email and communication providers
  • Payment or financial service providers where applicable
  • Accountants and professional advisers
  • Security and anti-spam service providers
  • Analytics providers such as Google Analytics, where you have provided the required consent
  • Third-party services such as YouTube and Google Maps, where you choose to load those services

We only provide third parties with information that is reasonably necessary for the relevant purpose.

We may also disclose information where required by law, regulation, court order or other lawful authority.

14. International transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the information remains protected in accordance with applicable UK data protection law and that any required safeguards are in place.

15. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

The length of time depends on the type of information and why we need it.

For example:

  • Booking and customer records may be retained for the duration of the customer relationship and afterwards where necessary for legal, tax, accounting or dispute-resolution purposes.
  • Enquiry information may be retained for as long as reasonably necessary to deal with the enquiry and any resulting relationship.
  • Financial and accounting records will be retained for the periods required by applicable law.
  • Information used for website analytics is handled according to the relevant analytics service and consent settings.
  • Information relating to security, fraud prevention or disputes may be retained for as long as reasonably necessary for those purposes.

When information is no longer required, we will securely delete it or anonymise it where appropriate.

16. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function and cannot be disabled through our consent tool.

Other cookies and third-party technologies require your permission.

Our current consent categories include:

Necessary Cookies

These are required for essential website functionality and the operation of the consent system.

Functional Cookies – Third-Party Embeds

These relate to third-party services such as YouTube and Google Maps.

They are blocked until you choose to allow the relevant service.

Analytics / Statistics

These relate to Google Analytics and help us understand how visitors use the website.

Google Analytics is blocked until you give Analytics / Statistics consent.

Our cookie preference system remembers your choices for 30 days, after which you may be asked to make your choices again.

You can change or withdraw your non-essential cookie choices at any time using Manage Preferences.

17. Your data protection rights

Depending on the circumstances and the applicable law, you may have rights including:

  • The right to ask for a copy of the personal information we hold about you
  • The right to ask us to correct inaccurate or incomplete information
  • The right to ask us to delete your information
  • The right to ask us to restrict how we use your information
  • The right to object to certain processing
  • The right to data portability in applicable circumstances
  • The right to withdraw consent where we rely on consent as our lawful basis

These rights are subject to certain legal conditions and exemptions.

If you want to exercise any of these rights, please contact us at:

jeff@juvanzelakes.com

We may need to verify your identity before responding to a request.

18. Marketing communications

We may contact you with information about Juvanzé Lakes where you have requested it or where we are otherwise permitted to do so by applicable law.

Where consent is required for marketing communications, we will obtain that consent.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided or by contacting us.

19. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures include appropriate access controls, password protection, website security measures and encryption where appropriate.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

20. Children’s privacy

Our website and services are intended primarily for adults booking or participating in fishing holidays.

We do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided personal information to us unnecessarily, please contact us so that we can review and, where appropriate, delete the information.

21. Automated decision-making

We do not use personal information collected through this website to make decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects on you.

22. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, legal requirements or the way we process personal information.

The latest version will always be published on this page, with the date of the latest update shown at the top.

23. Complaints

If you have a concern about how we have used your personal information, please contact us first:

jeff@juvanzelakes.com

You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your personal information.

Information about the ICO and how to make a complaint is available from the ICO website.